More is involved in exploration than mere technology. Line up 100 geologists and you will not find very much difference in their ability to do sequence stratigraphy, structure contouring, isopaching, electric log evaluation, etc. Why, then, is there such an enormous difference in exploration results? We all know that only a few people find oil.

Most geologists know "how" to look for oil. Only a few know "where" to look. If most geologists have equal technical qualifications, the one who is working in the best area has substantially more leverage. Choosing the best area is a function of regional understanding, sensible prioritization, and creative imagination. Creativity is a right brain function. Relatively few people are gifted with the imaging, visionary, creative talents of a great explorer.

The most important thing in the oil business is the idea. Wallace Pratt said, "Oil is fist found in the mind."

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