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The AAPG/Datapages Combined Publications Database
AAPG Bulletin
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Why not deliberately structure reports that perform a useful function as half a human dialogue? Perhaps such a fresh approach to writing could shorten the distance between ideas and dollars. The path between an idea and a dollar must coincide with some line of communication; how else could the idea be transformed from though into action into profit? In conversation the line of communication is quite direct. Here we are prompted by questions and guided by visible and audible human responses. But written communications lack human contact and, as a result, are often misdirected. The lines are long, crooked, and ill-defined. En route along such lines, ideas become distorted, diffused, weak, perhaps entirely lost. Then why not apply to written communication the same approach t at makes us forceful and dynamic--and clear and influential--in conversation? How to organize such a report is the subject of this paper. Examples demonstrate the role of reports patterned after "good dialogue" in shortening, straightening, and strengthening the ideas-to-dollars route.
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