Chester H. Lauck, executive assistant, Continental Oil Company, is an unusual combination of businessman and entertainer.

Better known as "Lum" of the popular radio and movie team of "Lum and Abner," Mr. Lauck travels more than 130,000 miles annually for Conoco from coast to coast. Constantly on the "Conoco circuit," he has talked at countless business meetings and state and national conventions since joining the firm in 1955.

In one week he delivered eight speeches in five different states. He is booked months in advance. And in between appearances, the tireless executive manages to handle special assignments for Continental Oil Company.

Mr. Lauck, although known primarily as a radio and movie personality, was first successful as a banker and businessman. A native of Allene, Ark., he attended grade and high schools in Mena, Ark. A graduate of the University of Arkansas, he majored in journalism and edited the school's humor magazine. Students loved his homespun wit.

Following graduation he became associated with the Union Bank of Mena and later served as manager of the Citizen's Finance Corporation in that City. He was active for several years in the business and civic life of Mena, where he was president of the Lion's Club and the Retail Credit Association and a director of the Chamber of Commerce.

In 1931, together with Norris Goff, his boyhood friend, he formed the team of "Lum and Abner." They began their radio career in Hot Springs, Ark., and in less than two months signed a network contract, broadcasting first from Chicago and later from Cleveland and New York. Their popular folksy humor took them to Hollywood, where in addition to their radio work, they starred in motion pictures for RKO Studios.

"Lum and Abner" are credited with a number of "firsts" in the entertainment world. They made the first major network broadcast in 1933 from Radio City in New York; the first marathon broadcast for charity (more than 12 hours); the initial show for the Mutual radio network; and the first international broadcast by a radio team.

Mr. Lauck also is a director of the American Capitol Life Insurance Company, Houston. In 1962, he received an Honorary Doctor of Laws degree from the Atlanta Law School and a Freedom Foundation Award for a speech entitled, "The Eleventh Hour."

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