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Houston Geological Society Bulletin


Houston Geological Society Bulletin, Volume 36, No. 6, February 1994. Pages 13-13.

Abstract: The Importance of Cross-Cultural Understanding: China as a Case Study


Richard J. Smith

As petroleum explorationists, we often slight the business aspects of exploring outside the United States. This issue is critical to the success of international projects.

As the world "shrinks," cross-cultural understanding becomes ever more important Modem technology may help to bring countries into closer and more regular contact, but it cannot easily solve fundamental problems of intercultural communication. This slide-illustrated lecture explores the "culture" gap between the United States and China as an example and suggests, at least implicitly, some ways to bridge this formidable divide.

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