Throughout the ages, people have told stories. Tales and legends flow from chief to tribe, grandfather to child, colleague to colleague. Some stories begin with “Long ago…” or “Once upon a time…” Others are shared as memories: “Do you remember when…?” And then there’s gossip: “Did you hear what happened?” Today we are bombarded with stories in the news, e-mail, advertisements, phone calls, personal conversations, songs on the radio. The point is the stories that flow through our cultures continue to shape our beliefs and behaviors in that culture.

Stories have power.

Business leaders can use the power of stories within their organizations to drive “right behavior” and build an ethical culture. True tales from the oil patch introduce the tools and techniques for ethical decision-making. During this lecture, an objective will be to work through ethical dilemmas by examining an issue from all perspectives, weighing the impacts of various choices, and making thoughtful decisions that send the right messages to constituents. People in the oil patch can develop an ability to use stories within their organizations to strengthen ethical values.

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