Abstract

The "oil price shock" of 1973/74 and 1979/80 is still lingering up to present time.

The impact was felt in a negative way in a national as well as in an international sense.

the International Energy Agency.

Accordingly, the International Energy Agency (IEA) warned its 21 members who are the main consumers of world energy, not to relax and not to slacken their efforts to conserve energy, in particular oil.

and Indonesia, in which the stress is given to the Publicity Campaign on energy conservation.

It comes to a conclusion that a Publicity Campaign should be based on the Professional Communication Process (A public relations model) which in turn is based on systematic research findings.

This could be a costly effort but still worthwhile considering the advantage in return for our present generation as well as for those in the time to come.

For Indonesia, which consists of more than 12,000 islands, a Publicity Campaign is a must, if our national energy management programme and energy conservation in particular is to succeed.